The aim of the TM UI ANALYSIS module is to provide external reporting tools with valuable UI data that can be blended with other relevant information to drive segments and detailed comparisons. Generally, most visualisation tools only provide a graphical analysis, and this means that useful rules and data points are missed because there is no way to easily trigger actions or make segment groups from a page based analysis. This module means that business analysts and data scientists can access the core data from the UI and use it easily.
TM DATA MINE is designed to enable data scientists and business analysts collect data from customer visits and prepare the data for use in third-party systems. This means the collection of a wide range of data points using complex rules and then ensuring that the data flows into the open data schema generated by the DEEP VISION DATA CORE. A special application of this module is to prepare data for AI applications. This emerging market needs clean and well structured data sources to enable AI algorithms to work well and TM has already provisioned for this capability in TM DEEP VISION.
With TM DEEP VISION there is no guessing. If your teams need to understand ‘why’ something has happened then there are infinite segmentation capabilities to provide datasets based on devices, OS, browser, pages viewed, basket values, time spent in fields/pages, buttons clicked, navigation choices. Thanks to the power of TM DEEP VISION it is not necessary to know ‘up-front’ what you need to track.