On the basis of the strategy of having the customer at the centre of online sales and marketing, the e-commerce solution was developed and implemented. Gyldendals Bogklub can now target product displays in accordance with the behaviour of the individual customer. This not only increases sales, but also enhances the customers’ online experience.
During the implementation of the e-commerce solution TM has been a strategic partner. Therefore, Gyldendals Bogklub has received advice in relation to handle business challenges and goals regarding online sales.
Data is shared safely and quickly across the e-commerce solution and other IT systems, because the e-commerce solution, IBM WebSphere Commerce, is scalable and flexible.