Gyldendals Bogklub boosts sales with e-commerce solution

  • Web page responsive view (1024×768)

  • Tablet responsive view (800×600)

  • Smart phone responsive view (320×480)

“All our expectations for the new e-commerce platform are realized. After launching the new e-commerce solution the revenue has increased and we have the leading position within book sales online.”

Gyldendals Bogklub

Client

Gyldendal Bogklub – Denmark’s largest book club – Welcome to a world filled with books and good reading experiences

Gyldendals Bogklub Website: www.gyldendals-bogklub.dk

Need

For Gyldendals Bogklub it was important to remain competitive in the book sales market, so they needed a presentable e-commerce solution. This should increase the revenue from online sales.

Gyldendals Bogklub wanted to attract and retain clients both from the sale of books in physical stores and on the internet. Therefore, they needed to strengthen online and offline brand.

Solution

On the basis of the strategy of having the customer at the centre of online sales and marketing, the e-commerce solution was developed and implemented. Gyldendals Bogklub can now target product displays in accordance with the behaviour of the individual customer. This not only increases sales, but also enhances the customers’ online experience.

During the implementation of the e-commerce solution TM has been a strategic partner. Therefore, Gyldendals Bogklub has received advice in relation to handle business challenges and goals regarding online sales.

Data is shared safely and quickly across the e-commerce solution and other IT systems, because the e-commerce solution, IBM WebSphere Commerce, is scalable and flexible.

Result

After the launch of the new web shop, Gyldendals Bogklub achieved:

  • An increase in revenue
  • A leading position in online book sales
  • Increased customer satisfaction
  • An increase in the number of online shops and clubs